REVERIE is haircare for all humans. No matter your hair type or texture, our clean and innovative formulas nurture the integrity of your hair for unrivaled results. We believe that less is plenty and the collection reflects our desire to distill the nuances of haircare into a thoughtful curation of essentials.

Hairstory is best-known for our innovative product: New Wash. The first-of-its-kind formula cleans, conditions, detangles, and restores hair without using harsh foams and damaging detergents found in traditional shampoos. The luxurious result: Your healthiest, happiest hair ever. New Wash is like shampoo, but it’s actually good for your hair. My other honorable mentions: Balm & Undressed for easy, effortless, air dried hair.

Free your hair from the damaging, drying cycle of constant sudsing and instead, work in a weekly or bi-weekly brush session to stimlulate your scalp and move natural oil mechanically without stripping the hair of its natural protection and radiance.